High-street giant JD Sports were keen to mark their 40th Birthday in style this year with a global outdoor media campaign centred around the history and development of the famous JD duffle bag designs.
Working alongside sister production company Plan Productions
, the Dot team were tasked to produce 12 over-sized shoe boxes to create a colourful and eye-catching backdrop for the campaign shoot. Each box featured a unique design to commemorate the evolution of the famous JD logo & duffle bag design over the years since JD Sports was established back in 1981.
The in-house print team at Dot worked tirelessly to ensure these prestigious and brightly coloured designs were perfectly colour-matched, consistent and looking sharp. The designs were printed onto a high-tac, matt vinyl and then mounted onto weight-bearing MDF boxes. The Dot team selected a matt vinyl that offered not only a super clean finish but also provided the durability required for model interaction on the shoot.
The final result was an impactful and striking global outdoor media ‘I AM JD’ campaign – recently spotted at the iconic Piccadilly Circus!